VISUALS DO MATTER
2020 was a big year of visual content on social media, but 2021 will be even bigger. If you’re not thinking about your personal brand and social media posts’ visual aspects, now is the time to start. Your visuals should be the focus of your social media strategy. They should never come as an afterthought. Adding a picture to your post doesn’t make it a good visual. Visuals need to have thought out strategy behind it. With that being said, creating visuals can be tricky. If you or anyone on your team isn’t fully skilled in graphic design, it is now a great opportunity to become invested in your visuals.
Here are some top tips you should consider when thinking about visuals for your social media accounts.
Understand Why Visuals are Important
Visuals have a powerful impact on the content you are posting on your social media accounts. High-quality Photos and videos grab users' attention much faster and more effectively than text. The average human attention span is 8 seconds. How are you going to stand out on people’s feed? By incorporating high-quality visual content into your social media marketing strategy, you can earn more engagement, more shares, and more followers from your target audience, which is essential for businesses that deal directly with consumers (AKA you).
How Visuals Help with Communicating with Customers
Did you know that 65% of people are visual learners, and 90% of all the information our brain processes is visual? This is why it’s essential to use and strategize your visuals. If you can create engaging content, you can increase brand awareness, which drives more traffic to your website. Also, you will stand out from everyone else in the industry.
Creating Engaging Visuals
Make sure you hire the right person to create your visuals, whether that be yourself, Modern Marketing For Agents, or someone else. My number 1 tip for you is to ask your potential graphic designer for references and samples before committing to them. If they can’t provide any work or they provide subpar work, chances are, they won’t achieve what you’re looking for.
If you want to become a prominent leader online in your industry, visuals should always stay at the top of your mind. We are here to help create your own visual content and outshine in your community. To learn more about how Modern Marketing for Agents can help you, see our Elite Pro Membership.
As Blake Shelton does it..."Pick Me! Your Visual Brand Guide. I make marketing FUN! We 'stop the scroll'!"
Book a Call with the founder, Summer Craig to see if her program is what you are looking for today.
Sources:
- https://blog.hubspot.com/marketing/visual-content-marketing-strategy
- https://lauromedija.com/blog/visual-content-marketing-statistics
- https://www.relevance.com/visual-content-marketing-why-it-matters-and-how-it-differs-from-content-writing/
- https://neilpatel.com/blog/visual-content-you-need-to-use-in-your-marketing-campaign/
LISTEN TO THE EXPERTS ON PERSONAL BRANDING
There was a time when personal branding was meant for only the top CEOs and celebrities. Nowadays, successful companies and individuals figured out how powerful personal branding is. If you want to stand out, you need to understand why your personal brand is essential in the business world today. In this article, you will find out who the experts are and what they have to say about personal branding.
The first expert is Gary Vee. Gary Vee is known as the multimillion-dollar personal brand built on social media. Gary Vee says that personal brand business owners are making far more in today’s market than ever before. Gary quotes, “your personal brand is your reputation, and your reputation in perpetuity is the foundation of your career.” This means that you need to be patient and grow your personal brand. It doesn’t just happen overnight. Instead of constantly selling as businesses do, your personal brand can create helpful, educational, entertaining content, and then you can use it to get sales long term. Remember, your personal brand is about how someone feels in the moment when they interact with you or your business. They’re not going to remember what insurance rate you sold them. They’re going to remember the interaction.
The second expert is Kim Garst. Kim Garst is an international best selling author, international keynote speaker, one of the world’s most retweeted people among digital marketers and a highly sought after marketing strategist. Kim focuses a lot of her energy on social selling, meaning she helps business owners understand why social media is important to find and engage with new clients. Social selling can be and should exude passion in your message and image. Kim quotes, “I love the quote by Simon Sinek that ‘people don’t buy what you do, they buy WHY you do it.’ If you are passionate and truly get your why, this will be so much easier to translate to your brand, your message, and the image that you project.” Using your personal brand will build credibility with your clients, and they will see that your passion is truly to help them during their unforeseen situations and challenges. You become more than their insurance agent in those difficult times.
The third expert is Neil Patel. Neil Patel is a New York Times bestseller, entrepreneur, and top web influencer. His business, Neil Patel Digital, creates innovative marketing plans and strategies and helps bring his own industry insight to life. For personal branding, Neil quotes, “You have a personal brand whether you consciously build it or not. People are going to talk about you no matter what. Personal branding is about controlling the narrative. It’s about not leaving the success of your business up to chance. In the end, you decide what the world thinks, feels, and says about you.” Overall, you’re going to have a personal brand, no matter if you have a say in it or not, so might as well create and maximize the personal brand you want.
To learn more about how to create your personal brand successfully, check out the Elite Pro Package.
Even though it’s your personal brand, you are not the focus, your audience is. You are helping your clients create emotions and feelings toward you and your agency. You’re going to be remembered by your personal brand, no matter if you put effort into it or not. Your clients will remember how you made them feel, not how many policies you sold them.
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2021 TREND IS ABOUT HOW YOU SHOW UP ONLINE
At one point, there was such a thing as separation between your work life and your social life. This is no longer true for many people. It’s now not enough to be a nameless part of a larger corporate brand. I can tell you right now that 2021 is going to be about how you show up online. YOU. Not the company you work for. Personal branding is going to be more important than ever before.
Don’t believe me yet? Here are three reasons you need to believe that the most important marketing spend for your 2021 budget is how you show up as a personal brand!
#1: You’re not selling, you’re branding
Think about why your customers keep coming back to you? Is it because you provide the best insurance services there is to offer? Honestly, probably not. So, ask yourself, what makes you different from all the other insurance providers in your area? This answer has nothing to do about your services or insurance plans you sell; it has to do with you as a person. People do business with you because you made them feel comfortable. They trust you as a person to handle their difficult situations in uncertain times. Think about it; your clients are comfortable calling you during some of the most challenging times in their life. You personally created that trust. Corporate didn’t create that. So why are you still spending so much money on paid advertising when it’s all about you as a person?
#2: Personal Branding is all about Credibility
Think about personal branding is an inside-out approach. It’s about how to manage people’s impressions of you. Personal branding aims to create in the mind of customers the belief or curiosity that you provide something unique that no one else can. By personally branding yourself, you build lasting impressions and establish your name as an expert in your area. Your brand will only have power if it is constantly reiterated and reinforced in the marketplace by everything you do. Unfortunately, this is too expensive to do through paid advertisements. How are you going to continually reinforce your personal brand? Well, that’s where social media and being online is involved.
#3: Everyone is already online
Online is where the majority of people spend their time already. Studies show that we spend, on average, 6 hours online, while half of that is spent on mobile devices. Being online is where many people hear about the news, the newest trends, and business recommendations. People check out your business online to see who you are and if they should buy from you. If this doesn’t make you want to display your personal brand online, I don’t know what will. In 2021, it is in your best interest to become more accessible online to boost your reputation and personal brand to motivate others to do business with you.
Learn more about how you can become a pro in personal branding, and stand out organically online, check out our Elite Pro package.
We’re in a digital age. This is why you need to believe that the most important marketing spend for your 2021 budget is how you show up as a personal brand! Your personal brand is the easiest way to connect to your potential customer and is the easiest way to showcase your product or brand without coming across as heavy promotion. You’re already online anyway. So why not develop your brand to grow your agency.
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WHY FOCUS MORE ON PERSONAL BRANDING
Did you know over 90% of people trust product or service recommendations from people they know, while only 33% trust advertising messages from a brand? We’re starting to live in a world where personal brands make a bigger difference in sales than brands that just advertise.
Why is traditional advertising a thing of the past?
Advertising is nonpersonal paid campaigns used to reach a targeted audience through various channels, such as TV, radio, newspaper, direct mail, etc. You’re paying someone to tell your customers about you.
Even though advertising can enhance brand awareness, personal branding drives the connection and direction of those advertising campaigns.
So what is a personal brand?
Your personal brand is what your company believes in, why your company exists, and how consumers feel about your business. It’s your unique story that gives your business a purpose and sets you apart from your competitors. A personal brand is your personality, style, and what people remember, and, ultimately, will pay for.
Remember, people do business with people; that’s why an established personal brand is essential for making and maintaining relationships with clients.
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